Executive search is how a CXO, VP, director or board appointment is made when the people worth hiring are not applying to anything. Instead of advertising the role, we map the market, identify who sits where, and approach those people directly and in confidence. Mars Consultancy has run search work since 2015.
The boundary with leadership hiring matters, because the two are often confused. Leadership hiring is the open, competitive process for senior and mid-senior mandates, department heads, functional leads, regional and business unit managers, where a role can be posted, candidates apply, and a wide slate is compared. Executive search starts from the opposite premise: the appointment sits at the top of the organisation, the pool is small enough to name individually, and the strongest candidates are performing well where they are and have no reason to look. If your role can be advertised without cost to you, you probably want leadership hiring and should not pay for the machinery of a search.
The second defining feature is confidentiality. A large share of search mandates cannot be visible, a replacement while the incumbent is still in seat, a function being built before it is announced, a role tied to funding or a transaction that has not closed. Confidentiality is not a promise we make in a paragraph; it is a set of decisions about what is written down, who is told what and when, and in what order. The method below is built around that.